Brands

Killer Instinct is a very popular crossbow manufacturer in the hunting industry. They were only founded in 2013, but have quickly rose to be an industry leader in accurate, powerful crossbows. They make 10 main crossbow models along with accessories like bolts, optics, cases, cocking devices, slings, and other products. Many folks don’t know that Killer Instinct is actually owned by HAWK Group, which many hunters may recognize for their treestands and other “hunt from …

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Use our exclusive discount code SPOTLIGHT at checkout for 25% off your entire order! We’ve done a ton of research in the apparel industry over the last couple of years. Only about 3% of today’s apparel purchases in the U.S. are produced domestically. There has been an amazing resurgence of American made clothing manufacturers over the past decade though and we’ve been super lucky to shine the spotlight on many of them. Today, I’m super …

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Sperry (or Sperry Top-Sider) is an iconic American shoe brand. The company was founded by Paul Sperry, who designed the first ever boat shoe in 1935. An avid sailor, the inspiration for these shoes came when he slipped off the deck of his boat. After the initial release of the boat shoe, Sperry sales took off and propelled to the brand it is today. They’ve been acquired twice in their history. Once in 2007 by …

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Founded in 1999, The Original Muck Boot Company (casually known as “Muck Boots”) is one of the most popular waterproof boot manufacturers in the country. Over their brief 20 year history, they have quickly become a favorite among farmers, outdoor enthusiasts, and many other folks across rural America. They produce leather and rubber/neoprene boots of all varieties for men, women, and kids. Shortly after their founding, they were acquired by Honeywell, a large multinational conglomerate …

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Green Mountain Grills is a popular wood pellet grill manufacturer headquartered in Reno, Nevada. The company was founded in 2006 as soon as the Traeger Grills patent expired for their revolutionary three-position controller that put wood pellet grills and “techie grilling” on the map. Since 2006, Green Mountain Grills has grown tremendously. In addition to manufacturing grills, they expanded to making grill accessories and even conjuring up their own wood pellets and line of BBQ …

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Traeger Grills is a well known name in the grilling industry. The company was originally founded in 1985 by Joe Traeger when he first developed the pellet grill that he would later patent in 1986. Traeger grew quickly after the initial patent because of a unique three-position controller that allowed you to easily control different heat ranges in the grill. Because of the patent, he was essentially the only manufacturer of pellet grills for close …

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It doesn’t get much more American that John Deere. The company was founded in 1837 in Grand Detour, Illinois by a man of the same name and has grown to become a household name in the heavy equipment industry. Today, they are headquartered in Moline, Illinois and have more than 74,000 employees across the organization. They produce equipment and machinery for all types of sectors: agriculture, construction, forestry, home lawn care, and more. In 2019, …

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Ariat is staple in the western wear and cowboy boots industry. They were founded in 1993 by Beth Cross and Pam Parker in Union City, California, where the company is still headquartered today. Since they started, Ariat has exploded in terms of growth. They are the official footwear of the Federation Equestrian International (FEI), the United States Equestrian Federation (USEF), and Professional Bull Riding (PBR). Needless to say, they are deeply rooted in the American …

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Founded in 1928 in Boston, MA by Nathan Swartz, Timberland is one of the most recognizable names in American outdoor footwear. They quickly expanded outside of footwear to manufacture apparel, watches, sunglasses, and other accessories. After tremendous growth for many decades, Timberland was bought by VF Corporation in 2011 for around $2 billion. Today, they are headquartered in Stratham, New Hampshire and have several physical store locations around the world. With all that growth and …

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Patagonia is a staple brand in the outdoor and camping world. The company was founded by Yvon Chouinard in 1973 in Ventura, California, which is where they are still headquartered today. Chouinard worked on his own selling gear up until 1965, when we partnered with Tom Frost to start turning Patagonia into the brand it is today. While they are rooted in rock climbing, Patagonia has branched out over the years to several other sports …

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